Business Branding FAQ

Marketing photos not only change the look, they change your client's entire experience on your website & social media.


Personal brand photography is the bridge your ideal clients need to choose your business. When a potential client falls in love with your brand before ever meeting, this is when we know your branding photography has been successful. The images we create together will serve as an introduction of your business to the world and 9/10 times, your client will already know that your business is the right fit for them before you have even met. This is the power of communication and storytelling. You are going to save so much time and money with this new super power!! Let's tell your story together and create the brand of your dreams with a full image library for your marketing calendar this year. It's time to stop wondering what you will post on social media, and what you will write about in your newsletter this week. We will formulate your plan and this vision will crystallize in your mind with your images. With a full on-brand library of images at your fingertips, these problems become a thing of the past. The future with a strong marketing plan for your business opens up.

Creating a presence online with personal branding photography will help you stand out among your competitors. The clarity you gain on your position in your market is taken to the next level after going through this process. We will get crystal clear on how to photograph your business authentically and at the same time position you as a leader in your field. No two sessions are alike, the discovery process is completely custom and unique to your individual personality and the story of your business. A personal branding session is so much more than a simple headshot. If you have been searching Google for personal branding photography near me, then you are in the right place!

First impressions matter,
you deserve to stand out
from the crowd online.

If you thought of getting in front of the camera for your business is quite frankly, the last thing you want to do, let me tell you that you are not alone.

I completely understand you here. It feels so vulnerable to pose for photos and open yourself up to show your true self. If you ever felt insecure about your looks and wondered if it images will look awkward, I am here to tell you that this is the #1 thing I hear from clients before a session. It's also the #1 thing that I love to turn around for my clients.

The sentence, "I am not photogenic", is my favorite because I know that by the end of our session, I know you are going to feel differently.

This is why I have studied natural posing throughout my entire career. I focus on helping you feel completely prepared and comfortable before, during, and after your shoot. It's my gift to be able to show camera shy people who don't feel photogenic, that they too can look great in photos.

I am the best photographer
for anyone who has ever said,
“I am not photogenic”.

This is my favorite challenge,
and one that I overcome
time and time again.

You can be photogenic with a photographer who understands angles and direction. You are going to love the way I can make you look in these images by using my years of experience and expertise to create images where are you feel authentic. Beyond that, showing the personality of your business so that your future clients will already be convinced that you are the expert before you both spend a lot of time meeting and getting to know each other. Now you look and can now start saying, "I am only photogenic with Heather!!"

How much is not having professional

business photos actually costing you?

  • How many clients simply turn away because they don't see a professional and cohesive online presence when they go to check out your website and socials?
  • How many customers are you not reaching, simply because they don't understand what you do and how you can help them?
  • How many of your social posts are not being noticed, liked, or engaged with because the image didn't catch the eye?
  • Not having professional business images could be costing you much more than you think and we can fix that.

What is a business branding session like?

Honestly, it's a lot more fun than you think

  • In our consult before the shoot, I will be guiding you to choose the perfect location, what props we might need to use, and how to dress to match your brand style.
  • We will discuss all the details from outfits, to jewelry, make up, hairstyle, and even your fingernails! It's important not to forget that your hands will be in the photos. ;)
  • On the day of your session, I will be coaching you through the entire process and directing all your posing.
  • I always give you tips on exactly what to do in your images so you feel natural.
  • After the session, I will present you with your gallery of images. I take what I already know about how you want to market your business to help you select the images that will position you as a leader in your field, help you connect with the type of client you want to find, and set your business up for growth.
  • We will be using your photography as a marketing tool that will not only introduce and connect you to people, but will also save you a lot of time.

You only get one chance to make a first impression online-

we will make sure your images tell the compelling story that they need to.

Questions & Answers

What is a "personal brand"?

Have you ever thought about what makes your business stand out from the crowd? That's exactly what a personal brand is all about! It's like the unique fingerprint of who you are, what you stand for, and who you want to work with. Your personal brand is a mix of your skills, passions, experiences, and the way you present yourself to the world. It's what makes you, well, YOU! Think of it as your own special flavor in a world full of different spices. ;)

Examples of a brand: Coca-Cola, Starbucks, Apple, Tesla, IKEA
Examples of a personal brand: Oprah, Tony Robbins, Marie Forleo, Kim Kardashian, Gabby Bernstein


What is personal branding photography?

Personal branding photography is all about capturing images that showcase the unique personality, values, and story of a business. It's not just about professional headshots, but also about creating a visual narrative that resonates with your audience. Think of it as a way to visually communicate who you are and what you stand. It's like visually telling your story to the world and it results in helping the right people find you.

Why is this type of photography important?

It's not just about having professional headshots - it's about telling your unique story visually and building a strong, authentic connection with your audience. Personal branding photography helps you showcase your personality, values, and expertise in a way that words alone can't capture. Whether you're an entrepreneur, a creative professional, or a freelancer, investing in personal branding photography can make a huge difference in how you present yourself and connect with your community. It's all about creating a visual narrative that resonates with your audience and sets you apart in a crowded digital world.

How will personal branding images help me?

Personal branding images are like your visual storybook - they help you express your personality, values, and expertise through captivating visuals. They allow you to connect with your audience on a deeper level and build trust and familiarity. With these images, you can showcase your authenticity and create a strong, professional impression, setting you apart in a crowded digital world.


How do we plan the session?

Planning your personal branding photography session is all about capturing your unique essence. My signature pre-session consultation will be a deep dive into your brand personality, + your marketing plans for the year, and how we can represent that with beautiful and compelling images. We will define the vibe you want to convey - whether it's friendly, professional, adventurous, or all of the above. We'll choose locations that reflect your personality & wardrobe that makes you feel confident. #1 tip: Be yourself and let your passion shine through. This is your chance to tell your story visually and connect with your people.


What will we shoot?

This is different for everyone, but by the time of your session, you will feel crystal clear about the types of images you want and need to create for your business this year. Remember, it's all about embracing your individuality and sharing your genuine self with the world! There's only one you and in the sea of competitors, your client's choice simply cannot rely on price alone. If you must haves that we will be sure to include are a mix of headshots, lifestyle shots, and detail shots. Headshots are great for professional profiles and bios, while lifestyle shots capture your personality and work environment and introduce your business to your future clients on a more personal level. Detail shots, like your hands at work or close-ups of products, add depth to your brand story.

Is a personal branding session right for me and my business?

I am not going to say that every single person and every single business is ready to take their marketing to this next level. If you're wondering about this, I hope that you will have the courage to do so. Running your own business takes a lot of bravery and if you have already gotten this far reading all about personal brand photography, I truly think that you are ready. Think of your personal brand as the heart and soul of your business. It's what sets you apart and makes you relatable. This session could be the ticket to unlocking the authentic, awesome business that you have built, and showing it off to the world! Whether it's to revamp your online presence or to solidify your unique voice, a personal branding session might just be the secret sauce you've been looking for. Let's dive deep and figure this out together!



Once you order images, you are the owner of a commercial use release.

In this way, I differ from a lot of photographers. I don't request a photo credit unless the image is published outside of your business. My goal is to create images for business owners, not for me. After you have your photos, I allow you to edit, add color, text, filters, and whatever you might like, to match your branding and marketing.

These are your images to use as you see fit.

The only restriction is that you can't give or sell the images to other businesses. Other than that, the ways to use these images are countless and you will be surprised at all the useful places you will need them for.

Clients use images for book covers, business websites, social media, press materials, even on billboards. Enjoy!

Get in touch

Thank you for stopping by - I'm looking forward to speaking with you!

Before we have a phone consultation, I'd love to know about your photography needs.

Please complete the form and I will be in touch to schedule a call to talk about your photoshoot + answer your questions.


Message sent successfully, thank you!Error submitting form, please try again or email directly.

Use your business images to build relationships and create an impact through your story.
Content marketing becomes easy when you have the images you need at your fingertips.

located in oceanside, california